In today's interview we are joined by Julian, the co-founder of Aevo, formally known as Ribbon Finance. Today's conversation details the evolution of Ribbon into AEVO, an L2 derivatives exchange built using Optimism's OP stack for faster and cheaper trading. We learn about AEVO’s origins providing structured products to DeFi users and the decision to pivot to an L2 system to capture rising institutional interest in crypto options. They also touch on pre-launch futures markets as an effective user acquisition strategy. They close out on AEVO's plan to expand into an interoperable cross-chain ecosystem. Stay tuned for all of this and much more!

As always remember this podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice.

- -

Follow Julian: https://twitter.com/juliankoh

Follow Ren: https://twitter.com/purplepill3m

Follow Brick: https://twitter.com/0x___Brick

Follow Blockworks Research: https://twitter.com/blockworksres

Subscribe on YouTube: https://bit.ly/3foDS38

Subscribe on Apple: https://apple.co/3SNhUEt

Subscribe on Spotify: https://spoti.fi/3NlP1hA

Get top market insights and the latest in crypto news. Subscribe to Blockworks Daily Newsletter: https://blockworks.co/newsletter/

- -

Join us at DAS (Digital Asset Summit) in London this March! DAS is the #1 institutional conference in crypto, hosted by Blockworks.

Use the link below to learn more, and use 0X10 to get 10% off your ticket! Sign up now because the price goes up every month.

See you there!

Learn more + get your ticket here: https://blockworks.co/event/digital-asset-summit-2024-london/home

- -

Timestamps

(0:00) Introduction

(1:35) Ribbon History & AEVO Rebrand

(12:34) Growth of Crypto Options

(19:28) Competitive Moat

(26:55) DAS London Ad

(28:01) Free Launch Futures

(36:10) User Acquisition Strategy

(46:28) AEVO Token Rebrand

(52:04) Rollup Interoperability

(56:04) Liquidation Engine in High Volatility

- -

Check out Blockworks Research today! Research, data, governance, tokenomics, and models – now, all in one place

Blockworks Research: https://www.blockworksresearch.com/

Free Daily Newsletter: https://blockworks.co/newsletter

- -

Disclaimer: Nothing said on 0xResearch is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Dan, Sam, and our guests may hold positions in the companies, funds, or projects discussed.