This Journal of Marketing study finds that female executives are more likely to focus on customer relationships than their male counterparts, leading to strategic choices that reflect a customer focus.
Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429221120419
Read the text of this episode here: https://www.ama.org/2022/09/08/how-more-female-executives-in-the-c-suite-can-spur-improved-customer-orientation-and-financial-performance/
Reference: Chandra Srivastava, Saim Kashmiri, and Vijay Mahajan, “Customer Orientation and Financial Performance: Women in Top Management Teams Matter!” Journal of Marketing. doi:10.1177/00222429221120419
Narrator and Producer: Marissa Lambert
The JM Buzz is a production of the Journal of Marketing and is produced by University FM.
The JM Buzz