VinePair Podcast Why Don't Big Companies Buy Affordable Wine Brands?
Apr 28, 2025
The hosts discuss the puzzling reluctance of big companies to acquire successful, affordable wine brands, despite their impressive sales. They explore the dynamics of the wine market, focusing on consumer loyalty and marketing strategies. The conversation reveals the challenges faced by startups in a landscape dominated by premium brands. Personal anecdotes about culinary adventures and balancing family life add a lighthearted touch, while reflections on seasonal delights round out the lively discussion.
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Adam's Ramp Season Cocktails
- Adam celebrated ramp season by making ramp Gibsons using a pickled ramp recipe, a special seasonal cocktail treat.
- Despite family health challenges, ramp-themed drinks and dishes brought enjoyment during a tough week.
Zach's Hawaiian Bar Experience
- Zach visited the Shipwreck Bar in Hawaii, an old sailboat turned beach bar known for excellent sushi and cocktails.
- He fondly recalls his son's delight with otoro nigiri topped with caviar, a special experience for the family.
Big Wine Firms Avoid Accessible Brands
- Big wine companies have a bias against acquiring accessible brands since they believe they can build or replicate them in-house.
- They focus acquisitions on luxury brands which are harder to create and build loyalty around.