VinePair Podcast
Why Don't Big Companies Buy Affordable Wine Brands?
Apr 28, 2025
The hosts discuss the puzzling reluctance of big companies to acquire successful, affordable wine brands, despite their impressive sales. They explore the dynamics of the wine market, focusing on consumer loyalty and marketing strategies. The conversation reveals the challenges faced by startups in a landscape dominated by premium brands. Personal anecdotes about culinary adventures and balancing family life add a lighthearted touch, while reflections on seasonal delights round out the lively discussion.
31:15
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Quick takeaways
- Despite impressive sales, affordable wine startups struggle to attract acquisitions from larger companies, highlighting a bias toward luxury brands.
- The competitive landscape for accessible wine brands suggests that larger companies prefer developing their own mass-market products over acquiring existing ones.
Deep dives
The Elegance of Johnny Walker Blue Label
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