Alex Mari, a personal branding expert, digital marketing strategist, and university lecturer, joins me to explore how professionals can build and reshape their personal brand—especially later in their careers. With a background spanning academia, startups, and corporate leadership, Alex now helps individuals and organisations understand the growing importance of visibility, consistency, and authenticity in today’s professional world.
Expect to learn what personal branding really means, why it’s more relevant than ever—even for those in traditional jobs—and how to build a reputation that reflects more than just your job title. We discuss how to reposition yourself after a decade or more in one field, how to manage a brand that covers multiple interests (like side projects or podcasts), and whether social media is a necessary part of the process. Alex also shares his thoughts on how culture and geography shape branding expectations and why many people hesitate to start at all.
This is part 2 of a 2-part conversation
CONTACT ALEX
linkedin.com/in/alexmari
CONTACT MIKE
https://howitticks.ch/contact-page/
TIMESTAMPS
00:00 Building a personal brand that lasts across different jobs05:30 Why having a career portfolio is becoming the new normal12:00 Managing multiple interests—how to balance passion and purpose18:00 Can showcasing your personal brand hurt your career prospects?25:00 The importance of reflection, purpose, and finding your “why”31:00 How to start building your brand when you don’t know where to begin
How It Ticks