Over the last 30 Years, Virginia Hayward have been wholesalers and more recently online retailers of Hampers and Gifts with a heavy seasonal emphasis on sales at Christmas time.
Virginia Hayward supply a number of quite well known UK household retail brands like: John Lewis, Waitrose, Selfridges, Interflora and FunkyPigeon.com.
I had the privilege of quizzing both the Sales Director, Sam Hayward and Head of Marketing, Justin Walmsley about their online customer acquisition marketing strategy and tactics.
They are a £10 million ($15.5 million) turnover company with 30% of sales coming from online acquisition channels.
How do they prepare over 10 months to cash in on 95% annual revenue. This interview will be of particular interest to online retailers with seasonal businesses.
http://2xmedia.co/podcast/ep02/
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