#106 Jeff Byers: Building Trust Through Transparency

Jeff Byers is the co-founder and CEO of Momentous, a leading vitamins and supplements brand. He played college football at USC under legendary caoch, Pete Carrol. He also played in the NFL. 

In this episode we discuss:

• How focusing on the only two things you can truly control—attitude and effort—can transform your approach to challenges in both work and life.
• Why consistent leadership creates trust, and how showing up the same way every day (like Pete Carroll did) makes it easier for people to follow you.
• The importance of not letting external achievements define your worth, and how Jeff's career-threatening injuries helped him realize "football doesn't define me, I define me."
• When to prioritize mission over money, demonstrated by Jeff's decision to pull a profitable product that didn't meet his company's standards.
• Why embracing personal evolution is essential, and how giving yourself permission to reinvent yourself every 6-12 months creates space for growth..and more

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