MBA702 Guest Teacher: Kary Oberbrunner- How to Turn your Book into 7 Additional Streams of Income
Aug 1, 2016
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Kary Oberbrunner, an expert in turning writing into revenue, shares insights on monetizing your book with seven innovative strategies. He emphasizes how authors can create diverse income streams like coaching courses and mastermind groups, transforming their written work into profitable ventures. Kary discusses the importance of enhancing the reader's experience and building thought leader status. Tune in to discover how to convert your book into a thriving business!
Authors can transform their books into multiple revenue streams by diversifying formats like audiobooks, e-books, and print versions.
Creating coaching courses and hosting mastermind groups fosters community engagement, providing additional income and enhancing reader experiences.
Deep dives
Transforming a Book into Additional Revenue Streams
An author can leverage their book to create multiple income streams rather than relying solely on book sales. Carrie Oberbrunner emphasizes the importance of viewing a book as a starting point to inspire and educate, which can subsequently lead to additional business opportunities. This includes creating different formats of the book, such as audiobooks, e-books, and print versions. By expanding the book's reach and accessibility, authors can tap into broader markets and increase their revenue potential.
Establishing Coherent Coaching and Course Offerings
One effective method to monetize a book is by developing coaching courses that address the problems the book solves. Oberbrunner suggests that nonfiction authors could create live coaching courses or self-study courses to engage readers further. These courses guide individuals through relevant issues, with prices ranging from $197 to $997, depending on the level of interaction and content provided. By recording live sessions and offering supplemental materials, authors can generate passive income while enhancing their readers' experiences.
Building Community and Authority through Masterminds and Events
Authors can capitalize on their books by organizing mastermind groups and seminars, turning their content into collaborative learning experiences. Each chapter of a nonfiction book can serve as a month-long focus in a mastermind group, creating a valuable community where participants pay for monthly access. Additionally, hosting seminars and conferences allows authors to engage directly with their audience, providing free insights while promoting their other offerings. Such events not only foster community but also build the author's authority as a thought leader in their niche.
Once again, it’s time for a stellar lesson from a stellar guest teacher! Today we’re visited by Kary Oberbrunner, an expert in the art of turning writing into revenue. He’s not here to teach you how to write a book, or even how to sell one. He’s here to show you how to create additional revenue streams based on your book- 7 of them! Whether you’ve written your first book yet or not, this is how to convert it into cash. Click play at the top of the page and listen in!