Good news - the winter is finally over, and I’m sure you’ve missed the warmth just as much as I have.

Today, I’m thrilled to share with you another special episode featuring one of the discussion panels we hosted last December during the App Promotion Summit Berlin.

This panel covers a wide range of topics, including user acquisition strategies, incrementality and ROI measurement, retargeting and re-engagement strategies, and more.

The panel was hosted by Bob Hollanders, Head of Sales & Account Management, EMEA & US at Appier.

We were fortunate to have on the panel:

Victoria Chang, Performance Marketing Lead at Wooga
Pascal Priso, Performance Marketing Manager at Babbel
Karst Kortekaas, Director, App Solutions, EMEA at Appier
Cansu Bengü Ağaoğlu, Head of Sales (Central Europe) at Adjust

Episode #11: Value-Add in Niche Sectors