AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
The Hustle Daily Show
Did SunnyD really turn a girl orange?
May 26, 2024
Exploring the health scandal of Sunny Delight in the '80s and '90s, including the orange girl incident. Investigating the authenticity of the story, reaching out to industry experts and former CEO. Discussing the evolution of Sunny Delight post-controversy, strategic product launches, and entry into the vodka seltzer market. Delving into the urban legend of orange-tinted individuals in marketing and teasing potential future directions.
17:29
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Sunny Delight's success was built on misleadingly positioning itself as healthy and capitalizing on vitamin content.
- The scandal where a girl turned orange from excessive consumption of Sunny Delight was confirmed to be true, leading to a decline in sales and subsequent rebranding efforts.
Deep dives
History and Marketing Strategy of Sunny Delight
Sunny Delight, a drink formulated by Florida dads in the 1960s, gained popularity in the 1980s and 90s. Marketed as a healthy beverage for kids, it leveraged a strategy positioning itself near orange juice in grocery stores, emphasizing its vitamin content. Despite not being actual orange juice, it reached significant success, becoming a top-selling drink in the UK after its US sales hit 314 million.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode