BiggerPockets Daily How An Investor Launched a Highly Successful Horror Themed Airbnb
Mar 1, 2025
Explore the fascinating journey of a horror-themed Airbnb that brings 1970s horror nostalgia to life. Learn how combining interactive experiences made it a hit among guests. Discover the power of niche marketing and social media in driving bookings. Hear about the unique challenges and rewards of operating in a specialized market, and get inspired by creative ideas to make accommodations stand out.
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Horror-Themed Airbnb Success
- Travis DeRose created a 1970s horror-themed Airbnb in Big Bear, California.
- It's designed as an immersive experience with escape room puzzles and spooky decor.
Market Selection
- DeRose chose Big Bear for its affordability, horror-cabin vibe, and proximity to LA's horror community.
- The existing short-term rental market offered a foundation for his unique venture.
The Viral Effect
- Leverage social media.
- Design properties with viral moments in mind for a shareable experience.