Dave is joined by Pranav Piyush, CEO and Co-Founder of Paramark. With 15 years of growth and marketing experience at companies like PayPal, Dropbox, Adobe, and BILL, Pranav is convinced that CMOs deserve better measurement solutions. That’s why he started Paramark, a tool to help Marketing leaders become more confident about how to invest their budget for maximum returns across all types of marketing—brand and performance, online and offline, paid and owned.

They discuss things like

The challenges of marketing measurement
Short-term vs. long-term investments
UTM tags
How to understand the correlation between each marketing channel and pipeline
Measurement for Non-Direct Response Initiatives

Timestamps

(00:00) - - Intro to Pranav and Paramark
(07:45) - - Marketing Measurement Challenges
(13:34) - - Clicks and UTMs
(17:32) - - How to think about Strategic Metrics
(20:45) - - Being Data-Driven in your approach to growth
(23:33) - - How to decipher marketing's impact
(25:26) - - Experimentation and insights
(34:03) - - Strategic forecasting
(36:03) - - Short-Term Gains vs. Long-Term Investments
(41:06) - - Measurement for Non-Direct Response Initiatives
(44:14) - - Understanding the Relationship Between Marketing and Sales
(46:45) - - Understanding the Impact of Super Bowl Ads
(51:53) - - Exploring the Impact of Temu's Super Bowl Ad

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

Today’s episode is brought to you by Zuddl.

We’re halfway through 2025, and one thing’s clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone’s leaning in.

Events are a core part of our playbook this year at Exit Five. So far, we’ve hosted two virtual sessions each month, one large virtual event, one in-person meetup, and we’re deep in the weeds planning our Drive conference coming back to Vermont this September.

Zuddl helps us run a smarter event strategy - from driving registrations, managing invites, automating comms, reminders, analytics, tracking. Their Salesforce integration also makes it simple to report on pipeline and revenue from events without pulling in ops.

On top of that, the differentiator with Zuddl is how their team is insanely good at supporting us. They always go above and beyond for us - and that’s how we’ve been able to keep the momentum going with 12+ events already this year, with plenty more to come.

If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025.

Head over to zuddl.com/exitfive to learn more.

How to Save Public Higher Ed. New Book Makes Case For Rethinking the Value of Colleges