166. Watch out for THIS Business Advice

- Do more promos! - Do more deadline extensions! - Make your purchase buttons bigger! Watch out for this kind of advice. - More promos may bring in more money now, but they will become less powerful. - Deadline extensions will bring in more money now, but you’ll lose trust with your audience. - Bigger buttons will increase click-through rates but what’s the quality of that traffic? More money now is not always good. Focusing on the money will weaken your brand because there’s always a shiny little win that distracts you from your mission. It takes discipline to say NO. Stick to your values and focus on your mission. That’s how you build a unique, uncopyable, future-proof brand. That's what we'll talk about in this episode.