The Art of Developer Experience Podcast
009: Developer Relations at the C-Level
Aug 8, 2023
Caroline Lewko, author and co-founder of devrel.agency, discusses audience segmentation, building personas, and the value of understanding the developer journey. Topics include internal vs external DX, the role of a C-Level DevRel, and the importance of clear boundaries in developer experience.
38:05
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Quick takeaways
- Understanding the developer journey optimizes experiences and drives adoption.
- Segmentation frameworks and personas enhance tailored developer outreach strategies effectively.
Deep dives
Importance of Understanding the Developer Journey
Understanding the developer journey is crucial for developer relations. By mapping out where developers go and how they interact with products and documentation, companies can optimize their experiences. This involves identifying touchpoints from discovery to scaling and ensuring a frictionless journey for developers. Recognizing the unique needs of developers, such as the build-first approach, helps in creating tailored experiences that drive adoption.
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