DataFramed #85 Building Data Literacy at Starbucks
May 16, 2022
Megan Brown, Director of Data Literacy and Knowledge Management at Starbucks, champions data literacy within the company. She shares insights on securing executive sponsorship and fostering a strong data culture. Megan highlights the significance of user experience research and balancing immediate business needs with long-term training. Her approach includes innovative tools like the internal data portal, Wayfinder, and emphasizes the power of effective communication in enhancing data-driven decision-making across diverse teams.
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Megan's Background
- Megan Brown's background includes teaching, cognitive psychology, and data science.
- This diverse experience prepared her well for her current role at Starbucks.
Defining Data Literacy
- Data literacy is defined differently depending on the audience and their needs.
- Some need basic dashboard skills while others require coding and analysis capabilities.
Prioritize Accessibility
- Before teaching data skills, ensure data accessibility by improving knowledge management practices.
- Create internal tools like Wayfinder to centralize project information and resources.