Many people view SEO as art. It involves creativity, engagement, and out-of-the-box thinking. However, at its core, effective SEO is a science, grounded in measurable, data-driven strategies. Embracing this scientific approach is the key to SEO success.This is an area where Manick Bhan thrives. Manick is the founder of Search Atlas, an SEO software suite designed to automate your SEO with just one click.In this episode, Manick joins us to share his data-driven approach to SEO, and how he leveraged this expertise to build and scale his own SEO software business.Manick believes that holistic SEO,  a combination of user experience, authority, content, and technical SEO, is the future. By understanding the formulas behind how Google ranks traffic and sites, you can unlock the secrets to SEO success. As Manick explains:

“Google wants high-quality content, and how Google calculates this is essentially:Organic Traffic = Ranking Potential x Ranking Signals

Ranking potential comes from having web pages and content that are indexable in search. Ranking signals come from authority and the UX / behavior signals that tell Google whether our content is good or not. Mastering these two factors through holistic SEO is the ultimate goal.”

Manick also explores the role of AI in modern SEO, explaining how it can help agencies automate their services, delivering high-quality results more efficiently and cost-effectively.

If you’re looking for a deeper understanding of the science behind SEO, then don’t miss a minute of this fascinating episode!

• The current state of SEO and the emerging opportunities (04:21)
• The four pillars of holistic SEO (05:56)
• How to create AI content that actually ranks (07:35)
• Why automation is the key to modern-day SEO success (15:58)
• Why you should embrace AI or get left behind (20:14)
• The most common SEO mistakes that business owners make (25:23)
• How to recover from a Google penalty on your affiliate site (29:15)
• The problems that Search Altas solves that other SEO software doesn’t (38:16)
• How Manick’s Otto AI system identifies technical SEO issues (44:48)
• How Manick innovates and stays ahead in the industry (50:36)

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• Mike King’s Google algorithm leak exposé
• SEO Theory Facebook community

Sit back, grab a coffee, and learn how to use a data-driven approach to master SEO!