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The Scott Scheper Podcast
Choose Your Favorite Suck
Jan 8, 2024
The podcast discusses the challenges of writing a physical monthly newsletter, the importance of choosing a challenging aspect, embracing the challenges in a craft, their love for paid advertising, and the decision to shift to paid traffic.
07:23
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Quick takeaways
- Choose the challenging aspect that excites and motivates you in any craft or business.
- Consider transitioning from earned media to paid advertising for scalable and automated results.
Deep dives
Choosing the Right Suck
In every endeavor, there is always a challenging aspect known as 'the suck.' It is essential to choose the 'suck' that excites and motivates you. The speaker emphasizes the importance of embracing the hard work and fear that comes with the chosen 'suck.' This mindset applies to any craft or business, whether it is social media management, painting, or web design. By selecting the enjoyable 'suck,' individuals can find fulfillment and drive in their chosen path.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode