Crafting Data-Driven Content in the Age of AI with Ryan Law, Ahrefs

"As long as you're confident in your interpretation and willing to share your methodology, there's great value in sharing even the basics. Don't be intimidated; there's always more we can improve in our creations," says Ryan Law, Director of Content Marketing at Ahrefs.

In this episode of The Content Cocktail Hour, we’re thrilled to welcome Ryan Law, a content marketer with a fascinating journey through the marketing world, from his early days at university to his current role at Ahrefs. Join host Jonathan Gandolf and Ryan as they discuss Ryan’s extensive use of generative AI in content creation, the importance of proprietary data in developing standout marketing content, and the evolving landscape of SEO amidst the rise of AI.

In this episode, you’ll learn:

1. Ryan’s content marketing philosophy, the emphasis on research-driven content, and the importance of proprietary data
2. Using data to enhance content credibility and challenges and methodologies in data collection
3. The role of AI in content marketing and how it can take your business to the next level

Resources:

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/ 

Check out The Juice HQ: https://www.thejuicehq.com/ 

Connect with Ryan on LinkedIn: https://www.linkedin.com/in/thinkingslow/ 

Connect with Ryan on his website: https://ryanlaw.me/ 

Timestamps

[06:08] Effective content marketing balances effort and impact

[07:52] Data-driven trend reports inform ongoing decision-making

[10:35] Balancing data support with content creation challenges

[14:40] AI’s impact on SEO

[19:24] Quality is not always necessary in content marketing

[20:40] Overcoming fears and learning from experience