Episode #296: Michelle Cain

On today's episode of the Craft Industry Alliance podcast, we’re talking about building a quilting business with my guest Michelle Cain.

Michelle tried rather hard not to become a quilter. After growing up outside of Lancaster County, Pennsylvania, and having a mom who began quilting in the 1990s, this was a formidable challenge. A chance encounter with Denyse Schmidt’s work, however, introduced Michelle to the world of modern quilting and convinced her there might be a place for her in it. She made her first quilt in 2013 and hasn’t looked back.

Wanting to connect with other makers, Michelle became active in the New Hampshire Modern Quilt Guild and started blogging about her quilting adventures as From Bolt to Beauty in 2014. In 2020, she formally launched From Bolt to Beauty patterns. Her projects have been featured at QuiltCon and in magazines like Curated Quilts and Love Patchwork & Quilting.

In a previous life, Michelle wrote marketing copy and edited books, magazines, and websites. She lives in Massachusetts with her husband, two teenage sons, and two naughty Golden Retrievers.

Michelle lives not far from me and we were luckily able to record this interview in person in my studio.

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This episode is sponsored by The Academy for Virtual Teaching.

Video isn’t just a sales tool. It’s how you build a community around your brand. Teaching online lets you share your knowledge, your story, and your values - with reach that goes far beyond your local shop.

Explore your options in the free LIVE workshop, Virtual Teaching 101 offered at AcademyForVirtualTeaching.com. 

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To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.