Double Your Freelancing Podcast S03 Episode 1: Roadmapping Strategies with Gabi Logan
Jul 10, 2018
33:25
My guest today is Gabi Logan, who offers one-on-one coaching and has a recurring revenue knowledge base/database business, retreat center offering events, and weekly webinar. She also does high-end consulting engagement for travel destinations and serves as a certified executive coach.
On today’s episode, we discuss hurdles she has experienced with roadmapping in her consulting business to get more clients and increase revenue.
Today’s topics include:
- Client Perspective: Addressing problems in time; clarifying what they
need to work on - Branding Project: The big picture, what’s hot now, and where people
really want to go - Consultation/Coaching Structure: Start with phone calls to determine
client’s needs - Send a form/survey in advance; give a list of recommendations based
on responses - What have you tried in the past? What worked and what didn’t?
- Final Question: Is there anything else you would like to tell me?
- Know mistakes client’s made in the past to avoid proposing the same
option - Use call as an interview - what’s on your mind? Let client do the
talking - If you’re not coaching or managing your client, engagement does not
end well - Don’t be an order taker - strategic input gets less value and rates
go down - Psychically know what clients want, but client does the work
- Value your strategic input; roadmapping is a plan for the client
- Give clients a taste of what it’s like to work with you, and what
it’s like to work with clients - Market being flooded with incompetent remote providers
- Curate relationships with clients; build trust and authority with
clients early on - Having a plan helps prevent imposter syndrome
Resources and links: