S2 E2: If You Want to Scale Your Business, Avoid These Three Mistakes, with Julia MacDonald

Can you name the three most common mistakes founders make when scaling their startup?

Julia MacDonald can, and she’s here to discuss the reasons why startups fail when it’s time to scale. 

As the Director of Growth at Darkroom, working for 9-figure brands like Crate&Barrel and Olipop, Julia has seen her fair share of scaling mistakes and is here to dissect some of the most egregious ones.

In this live LinkedIn event, she and Jacob discuss the differences between selling and delegating, why picking the low-hanging fruit is a necessary evil for any startup, and how to use meaningful channels of traction to grow your business. 

Follow Julia:

LinkedIn: https://www.linkedin.com/in/

Twitter: https://www.twitter.com/julia_m_mac

And if you’re looking for deep dives, tactics, and the resources you need to up your leadership game, you need Leader’s Lens - Jacob’s twice-weekly newsletter.

Sign up here: https://workweek.com/brand/leaders-lens/

Follow Jacob:

LinkedIn: https://www.linkedin.com/in/jakeespi/

Twitter: https://twitter.com/MrJacobEspi

0:00 Intro

1:43 3 Common Mistakes in Scaling

2:58 Rule One: Founders Who Won’t Sell

8:33 Rule Two: Things That Don’t Scale

12:29 Rule Three: Mismanagement of Traction Channels

17:34 Networking Through Twitter

20:57 Where Julia is Finding Traction

21:49 What’s Next

22:23 Contact Us