It's time to face reality about sales channels, technology, and how people buy. E-commerce is going to dominate sales. Business was moving in that direction pre-COVID, but the pandemic dramatically accelerated those trends. You can fight this reality, or you can grow with it. On this episode of the podcast, I talked with Kevin Haar, chief operating officer at Super Bright LEDs, about the transition to e-commerce. Kevin and I discussed: What e-commerce can offer now that it couldn't in the past The impact of online sales in different parts of the organization Roadblocks and challenges in e-commerce adoption To ensure that you never miss an episode of The Manufacturing Show, subscribe on Apple Podcasts, or Spotify, or here.
The Manufacturing Executive