Everyone loves a good discount. Whether that’s a renowned Black Friday offering that consumes most of the Western world every November or free money offerings in iGaming. It’s fair to say, on the outset, marketers use these methods as an effective acquisition tool.

However, do firms need to focus on their marketing generosity and look to keep it in check?

This will be the topic of the latest episode of our CRM focused series, on iGaming Daily, supported by Optimove, where SBC's Multimedia Editor, James Ross, is joined by Optimove’s Shai Frank, SVP Product & General Manager Americas at Optimove, who produced a four part blog series on the matter.

To read these blog series, click on the links below:

- https://www.optimove.com/blog/generosity-balance-marketing-keys
- https://www.optimove.com/blog/blog-breaking-too-generous-marketing-habit-part-2
- https://www.optimove.com/blog/breaking-too-generous-marketing-habit-part-3
- https://www.optimove.com/blog/breaking-too-generous-marketing-habit-part-4

Host: James Ross
Guest: Shai Frank
Producer: Anaya McDonald & James Ross
Editor: James Ross

Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Ep 308: Balancing marketing generosity, with Optimove's Shai Frank