podcastsinenglish Level B.80 One euro homes?
Jun 20, 2019
Rural towns are fighting depopulation with radical strategies. An Italian town's population has dwindled due to industrial farming and an earthquake. To revive the community, the council is selling homes for just one euro, generating global interest. Auction results show houses are going for between €1,000 and €25,000. Buyers come from all over, but locals are wary about new neighbors. The approach highlights a unique survival strategy, leaving everyone curious about its long-term success.
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Sambuca's Population Decline
- Sambuca was once a bustling hill town of about 9,000 people before decline set in.
- Farming changes and industrialisation reduced labour needs and many residents left for cities.
Mechanised Farming Triggered Migration
- Industrialised farming removed the need for much human labour in fields and triggered migration to cities.
- The town's shrinkage left local leaders needing a radical plan to avoid becoming a ghost town.
Use Property Sales To Attract Residents
- Sell unused council-owned homes to attract buyers who will renovate and repopulate the town.
- Use bold marketing to gain global attention and generate demand quickly.