The Science Behind Effective Marketing Strategies [S2:E3]

In this episode of the LeverUp® Podcast, we welcome John Maher, founder of Victoriam Group and expert in performance marketing. John breaks down the art and science of data-driven marketing and shares how he helps businesses, particularly in the financial services and lending sectors, achieve sustainable growth by optimizing their marketing efforts and reducing customer acquisition costs.

With over a decade of experience, John has worked with a range of businesses, from small startups to large financial institutions, helping them run hyper-targeted marketing campaigns and significantly improve their lead generation processes. Throughout the episode, John shares his HTHG (Hyper Target Hyper Growth) strategy, explaining how it’s helped clients increase conversions, drive revenue, and scale without adding unnecessary overhead.

In addition to his marketing expertise, John also opens up about his entrepreneurial journey, from starting his first business at 16 to facing personal challenges along the way. He discusses the lessons learned from overcoming adversity and how resilience played a crucial role in shaping his success.