9to5Mac Daily

App Store ads, OLED MacBook Pro

Jan 19, 2026
Apple is experimenting with a new App Store design that blurs the line between ads and search results, raising concerns about ad transparency. Meanwhile, OpenAI is rolling out a cheaper subscription for ChatGPT, with plans to introduce ads under its answers. On the hardware front, rumors suggest that Apple’s OLED MacBook Pro might hit the market sooner than expected, featuring advanced technology like tandem OLED panels for improved brightness, and is set to include the powerful M6 chip!
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INSIGHT

App Store Ads Blend Into Search

  • Apple is testing an App Store search design that removes the blue sponsored background and only shows a small "Ad" label next to icons.
  • Chance Miller warns this blurs the line between ads and organic results and could mislead users into clicking promoted apps.
INSIGHT

A/B Test May Prepare For More Ads

  • Apple appears to be A/B testing the change, with some users still seeing the blue background and others the new integrated look.
  • The timing may relate to Apple allowing multiple sponsored results per search, increasing ad integration in lists.
ADVICE

Upgrade To Avoid ChatGPT Ads

  • OpenAI is rolling out the ChatGPT Go $8 plan to the U.S. with higher usage limits and longer memory than the free tier.
  • Expect ads to start testing soon in the free and Go tiers, so consider upgrading to Plus, Pro, Business, or Enterprise to avoid ads.
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