It seems like a simple couple of questions: 1) When and where does the analyst’s role start?, and 2) When and where does the analyst’s role end? And, do the answers to either of these questions change based on the type of organization you’re in (in-house versus agency)? As it turns out, Michael and Tim largely agree on the answers to these questions…but their agreement is pretty expansive, so this could be the episode that infuriates you, dear listener! Give it a listen, and be prepared to shake your fist at your earbuds!

For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.