Well There‘s Your Problem BONUS Episode 52 PREVIEW: Guinness
Dec 23, 2025
Dive into the evolution of Guinness advertising, from its impactful TV campaigns to the quirky surrealism of the 90s. Vintage ads spark discussions on marketing styles, while the 'Dancing Man' campaign showcases innovation in presentation. The hosts explore Guinness's global reach, including its vibrant Lagos brewery, and their push for inclusivity in representation. Expect nostalgia with touching Christmas ads and a glimpse into personal fashion intertwining with brand identity. It's a wild ride through the art of beer commercials!
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Episode notes
Advertising Shift With At-Home Drinking
- Guinness shifted advertising as TV and at-home drinking rose, turning beer ads into a battlefield for the living room.
- The brand used cinematic, abstract, and high-production ads to protect market share as drinking moved from pubs to homes.
Pipeline Workers And A Pint
- The hosts watch a Guinness ad about pipeline workers who slam a whole pint after finishing a job.
- They react with amusement and irony at the macho depiction and the tagline "Guinness Stout is good for you."
Ad Arms Race Drives Creativity
- Guinness advertising escalated into an arms race with competitors like Murphy's, pushing increasingly abstract and cinematic spots.
- This competition drove creativity and high production values across stout advertising.