The BizBros, Content Is Profit

Apr 20, 2021

Ask episode

Chapters

Transcript

Episode notes

This is a fantastic high-energy interview with The BizBros -- my friends, Luis and Fonzi.

So good that I've included an entire transcript!

Hear the highlights including:

the publishing pyramid
minimal viable content
consistency and accountability
the power of LIVE!

I saved this one for our milestone episode 75!!!

In this episode of Unlocking your World of Creativity, Mark talks to the Bizbros. They are Luis and Fonzi, a couple of brothers from Venezuela who started their entrepreneurship in the US, and now they have a company dedicated to providing marketing and content services for all types of contacts.

Not quite the same

Even though Luis and Fonzi are brothers, they have vastly different personalities and that also means getting two unique takes on the same project. So Luis takes care of the operational side of things whereas Fonzi focuses on the creative side of things.

How it all started

Throughout their childhood, Luis and Fonzi were not like other kids. For starters, they lived in Venezuela where entrepreneurship was not common. But they started as kids, they were creative and resourceful. Their parents always made them work to get what they wanted and this made them very aware of much thought and work that went into getting the things they wished for.

Eventually, this mentality came to them as adults where they devised a way to transform their ideas into a business together.

What they do

Luis and Fonzi offer only one service in their agency. However, this is not a weakness for them. The focus in being the best there is in their field. The Bizbros grab long-form content and turn it into a ton of amazing assets for whatever objective organic paid media and what that comes at. So it's basically leveraging your platform. So we offer that as a service for other people inside of that, there are different phases. There are about seven phases that we've been able to develop, with our team to do that. They essentially leverage your platform and are looking to boost up the visits to their site.

They started printing t-shirts in Florida to now have a full agency of social media marketing. They built some brick-and-mortar campaigns, diversified the service aspect, and also hired a coach to help them with the business. From there, it was a smoother sail.

What makes content profitable? Or how does one think about content in the context of profit?

Basically, their approach to content is to make it evergreen, useful and that the content is a bridge to create more customer relationships that help to grow the numbers. Is not about just delivering any content, is about looking at who the reader is, what they need, and how to connect with them in an organic way that produces content that is leveraging relationships for strategic partnerships.

“45 Live Challenge”

So what is their 45 Live challenge? Is a challenge they took in which they would daily "live" on their Facebook for 45 days. What is interesting is that they have not been able to finish this challenge as being constant does give results: each time they engage in this challenge they have to leave it because they gain a new client to work with! So basically, the brothers believe that determination and being constant is also another way to generate genuine engagement with the clients.

Right now they actually doing this challenge again, at around 5:00 PM they have their welcome class before starting the actual challenge. The point is to measure their consistency and hold each other accountable. As they go to post live for 45 days, they're actually doing it too, and there might be some surprises along the way that prepared for everybody to make it a fun experience.

So, to recap: the brothers have a publishing agency where they offer amazing content and guide and the most recent 45 live challenge.

For those interested in joining the challenge just go to 45.live, and you’ll be added to the Facebook group and you’ll be ready to go!

We love to bring you this podcast of not only inspirational and creative thinking but these tools and methods and models, like the ones the Bizbros have talked us about. Furthermore, they've offered us connections, opportunities; thus connecting you to the people that you need to build your team and community. Remove the friction, remove the judgment, remove this sort of self-imposed restrictions that you put on yourself, and get your creative work, whatever that is. From a podcast to a photography exhibit, to a book, to a record, whatever it is you're making, let's get it out into the world. And that's our goal here at this podcast.

Connect with them at https://www.contentisprofit.com/

Facebook https://www.facebook.com/BIZBROSCO/