Bradley Shaw has been around death since he was 16. Now he's the youngest president of the Funeral Directors Association of New Zealand and sees something most people don't: life is way shorter than you think.

Bradley breaks down the brutal economics of death, how funeral directors getting stuck with debt from unpaid funerals and why 1 in 5 people are skipping funerals entirely.

We cover why people feel more grief over pets than humans, the aging demographic creating massive opportunities, and how the industry has changed from cabinet makers to event managers.

Every funeral Bradley attends, he walks away thinking "Life's short, man. What am I doing? Why am I holding back?"

The research shows 70% of people find funerals valuable for starting their grief journey. But the bigger lesson? We're all going to get there one day. You've got so much you want to achieve... Why are you waiting?

Life is short. It could be way shorter than you realise.

Find Bradley:

https://gatewayfuneral.co.nz/

https://linkedin.com/in/bradley-shaw-83336b1a6

Amy from http://Levridge.co.nz has come on as a sponsor of Keep The Change to help people with their financial planning.

Stuck? Find Amy : amy@levridge.co.nz

Instagram: https://www.instagram.com/amy.levridge

Website: https://www.levridge.co.nz

Generate are supporting my vision to improve the financial literacy of 100,000 kiwis by sponsoring Keep The Change. Cheers Generate. Head to https://www.generatewealth.co.nz/change/ to find out more.

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