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Making Markets

Jerry Derevyanny: Frameworks for Cannabis Investing - [Making Markets, EP.44]

Sep 20, 2024
In this engaging conversation, Jerry Derevyanny, a partner at Bengal Capital with years of experience in the cannabis industry, delves into the intricacies of cannabis investing. He discusses the Ants versus Locusts framework, exploring market dynamics and sustainable strategies. Jerry contrasts the cannabis market with the alcohol industry, shedding light on branding and consumer expectations. The impact of U.S. elections on cannabis regulations and the emergence of THC beverages in convenience stores also make for intriguing insights in this unique sector.
37:46

Podcast summary created with Snipd AI

Quick takeaways

  • Investors must focus on understanding unit economics and sustainable business models rather than solely on market size in the cannabis industry.
  • The cannabis market is projected to evolve with a mix of large producers and smaller craft brands due to changing consumer preferences and interstate commerce.

Deep dives

Investment Approach in Cannabis

The nuances of investing in the cannabis industry have shifted significantly over recent years. Initially, investors were drawn to the vast potential of the market, viewing it as a lucrative opportunity. However, given the failures of numerous companies, many experts now emphasize the importance of understanding unit economics and the sustainability of business models. This shift reflects a deeper analysis of the cannabis market, focusing on informed value creation rather than just market size projections.

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