In this conversation with EdUp Provost host Dr. Gregor Thuswaldner, Dr. Karen Weaver delves into the transformative changes in college athletics, examining the evolving role of the NCAA, the effects of athlete transfers and NIL (Name, Image, Likeness) opportunities, and the integration of athletics with the broader academic environment. Dr. Weaver, a seasoned expert in athletics administration and author of the forthcoming book College Presidents and College Athletics: Money, Power, Politics (Johns Hopkins University Press), provides insights into the impact of media revenues and the shifting landscape of collegiate sports. The discussion highlights the challenges of resource allocation, the promotion of diversity and inclusion, and the critical role of academic leaders in ensuring student-athletes thrive academically and athletically. The episodes also address the legal and institutional changes reshaping the NCAA's authority, conference realignments, and the need for collaboration between academic and athletic leadership. Takeaways 1. Academic leaders must understand the financial dynamics of college athletics. 2. The NCAA’s control is being legally challenged, impacting its authority. 3. Athlete transfers are increasingly common due to NIL opportunities. 4. Media revenues have significantly altered the landscape of college sports. 5. Provosts should ensure that athletes receive promised academic opportunities.