Andy Miller: Free range childhood, travelling the world in pyjamas, story of launching Heaps Normal: the non alcholic beer movement during a pandemic & 3 years living in China!

Take flight into Andy's journey -- sunrise in Brisbane, Australia with inspector gadget as his childhood hero, and a desire to be a doctor that ultimately turned into a career in the creative industry, focused on brand, marketing, strategy and story telling. Traveled 10 countries in 10 days in pyjamas and recently co-founding Heaps Normal, an independent, alcohol-free beer company supporting everyday legends to dial the good times up to 11 and still perform at their best the next day. 

TIMESTAMPS

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03:40 - quick facts about Andy (place of birth, first job and what he does now)

05:23 - High flyer in Andy’s life

06:39 - Andy’s sunrise: influence of family and environment

07:55 - Influence of Parents

10:20 - Inspector gadget

12:48 - Playing water polo in later part of high school and then overseas

14:20 - Desire to be a doctor growing up but realising a creative path to advertising

17:50 - traveling the world in pyjamas, 10 countries in 10 weeks

20:17 - Turning point post the trip

23:30  - Winning Triple J competition to meet Foo Fighters in the UK

27:40 -  Painful learning: re-assessing the success path

29:05 - Moving to China with his wife for 3 years

32:08 - Reality of China vs media narrative

33:05 - keys in brand building and story telling

36:10 - learning's in agency advertising

41:05 - change in marketing from craft to reach

42:58 - magic moment that led to belief for creating Heaps Normal

44:43 - co-founder Pete reaching out and deciding to build this idea into business

47:45 - Quiet Beer or Heaps Normal

50:00 - first 3 months of Heaps Normal with COVID taking over the world

55:35 - Sending samples to people in the startup and VC ecosystem

58:20 - Has Heaps Normal met or exceeded expectations

59:50 - final sprint

Enjoy!

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This episode & show is to inspire all us to be high flyers in any aspect of life & flip the notion of a high flyer, learning from value creators to help us all be 1% better everyday, together.