ESM revisited – what do we really mean by this? It was the original thought behind this podcast when started a couple of years ago. There’s always something new that comes along to get in the way of this, but it keeps on coming back – like the way CMDB remains as a brand and something we should do that we keep coming back to. Whilst we might want to focus on ESM, the world of marketing always loos to the next shiny thing… In this discussion we focus on some of the key elements in ESM which is effectively about how we work and pass work between us. The challenge often is how we get this moving and approved in a large organisation, where there are different agendas. Also we discuss what might be the next big shiny thing…??  Whilst there is talk of flow and digital and tools and projects and stuff – talking of flow, we move on to the bar for another, er ‘sandwich… ?’