S06 EP23: Building Your First-Party Data Martech Stack for eComm

On today’s episode, Kunle is joined by Dan McGaw, Founder and CEO of McGaw.io, an analytics and marketing technology consultancy. Dan is considered one of the original growth hackers, having led teams at Kissmetrics.com, CodeSchool.com, UTM.io and more.

We are currently living in a “gold rush” period of Martech. There are new tools popping up almost everyday. Many of these are great standalone tools, and almost all of them are super cool. It’s no surprise that many marketers fall for the shiny object syndrome. We buy tools without fully understanding how best to use them and more importantly, how to make them work with other tools we use. Sound familiar?

What we’re left with is a bunch of systems that don’t talk to each other. The result? We miss out on the golden nuggets that unified data can provide. That being said, just being deliberate about the tools we use is not enough. The ever shifting marketing landscape must also be accounted for. Stricter privacy laws, and the shift to 1st party data are going to have a massive impact on how you market. This is where expects like Dan come into the picture.

In this episode, Kunle and Dan talk about building a future-ready Martech Stack that utilises 1st party data. You will get to hear about why everything is moving towards 1st party data, how you can do it and which tools work best. This is a great episode for marketers and business owners alike!

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MESA

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