SportsPro senior contributor Matt Rogan talks to Beth Barrett-Wild, head of The Hundred women’s competition and female engagement at the England & Wales Cricket Board (ECB), about engineering a female sports event to deliver an instant impact.
They talk about the decisions that helped shape the women’s edition of this summer’s much-discussed short-format competition, how they built a platform that leading female cricketers could share with the men and how the ECB hopes to deliver more young fans to the women’s game in years ahead. They also look at where the lessons of the Hundred’s first season can be applied in other sports, while Beth reflects on her career to date and considers the qualities that can inform more inclusive leadership.
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