The series concludes with a conversation with my friend Corey Whatever who runs the digital agency Whatever Industries that has worked with brands like Rhude, Fear of God, JJJJound on their sites and on their hyped sneaker collaborations. We talk about what happens on that side of the aisle during and after sneaker drops.

You can find Corey Whatever at:

https://whateverindustries.com/

Twitter: @corey_whatever

Instagram: coreywhatever

Timestamps

00:00 - Intro 06:41 - Corey Whatever 07:21 - Starting Point with Retailers 13:14 - Working with Converse on the Lost Daze Weapon Low FNF 20:27 - Part 2 Reaction 21:30 - Working with Shopify on Drops 25:17 - Collabs are Awesome for Brands 28:19 - Nina Chanel Abney Jordan 3 Drop 32:43 - When Things Go Wrong 40:31 - FNF 46:34 - Resellers Cause Havoc 55:17 - Have You Seen The Backdoor 57:56 - Getting New Brands To The Next Level

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How To Release A Collab Sneaker Part 3 - Navigating Sneaker Drops with Corey Whatever