Off The Record - The DJ Podcast by Crossfader

EP.125 I went from Resident DJ to Record Label Owner - R3Wire

Feb 6, 2025

Dive into the dynamic world of R3WIRE, who transitioned from resident DJ to record label owner at Stereohype. He shares insights on what labels seek in artists and the day-to-day life in the industry. Hear about his experiences touring with James Hype, the challenges of securing a DJ visa for the U.S., and balancing technical skills with crowd energy. R3WIRE also reflects on the evolving landscape of DJ content creation and the unpredictable journey to musical success. Get ready for a glimpse into his upcoming U.S. tour!

50:37

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Quick takeaways

R3WIRE emphasizes the importance of resilience and adaptability in building a DJ career through understanding audience preferences and overcoming personal challenges.

He highlights the shift towards independent label management as a path for creative freedom and sustainable growth, particularly after the limitations faced with major brands.

Deep dives

The Journey of Dedication

The speaker emphasizes the challenges faced while building a career as a DJ, particularly the long hours and minimal financial rewards. Despite working tirelessly, performing for low pay, and initially feeling stagnant in growth, a pivotal moment of realization motivated a shift in focus. Gaining a significant following through live streams showcased the power of reaching a broader audience, ultimately leading to international bookings. This dedication to the craft, despite setbacks and criticisms, formed the foundation of a successful DJ career.

Intro

4min

Vinyl to Digital: The DJ's Journey

13min

Humorous Negotiation and Creative Partnership in Music

2min

Navigating the Modern Music Label

8min

Evolving Content Creation for DJs

17min

The Unpredictable Journey of Music Success

1min

Navigating the Journey: Securing a DJ Visa for America

3min

Exploring New Avenues in the US Music Scene

2min

Join us for an exclusive deep dive into the career of R3WIRE – DJ, producer, and label manager at Stereohype. From his early days as a resident DJ to dominating the decks on party islands across the world, R3WIRE shares how he built his career and developed his signature high-energy style. We explore his transition into working with James Hype, how he became label manager of Stereohype, and what it takes to get your track signed to a major label. Aspiring producers, take notes! R3WIRE breaks down the day-to-day life of a label manager, offering insight into what labels look for in new artists. A true DJ’s DJ, R3WIRE has always pushed technical performance in his sets, showcasing insane skills on Instagram. But does this translate to big-stage performances? We get his thoughts on balancing technicality with crowd energy. Plus, with a U.S. tour on the horizon, we discuss how he landed the opportunity, where he’s playing, and his goals for the future. He also reflects on touring with James Hype on the Get Closer tour and shares what life on the road is really like.

Timestamps

00:00 Grinding through the early days
02:05 First DJ setup at 14
04:50 First club gig at 16
07:30 Learning the club scene abroad
10:45 Joining Ministry of Sound
13:05 Touring with MTV
16:50 Starting Stereohype with James Hype
21:45 What labels look for in artists
29:10 The importance of DJ content
39:50 Touring the U.S. in 2025

🚨Website & DJ Courses🚨 For 20% Off, Use Code: 20OFFTHERECORD at ⁠https://wearecrossfader.co.uk

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