Content can be the glue between your operations and your customers’ experiences, but how can image and video creators best use customer insights to make that content effective?
On this episode of The Visual Lounge, Sunny Hunt, founder and CEO of Hunt Interaction, shares top tips for creating effective content to bridge that gap with your customers.
Plus, she tells us the best ways to get to know your audience, spread the customer-first mindset across your organization and reap the benefits of generative AI.
Learning points from the episode include:
- 00:00 – Intro
- 02:20 – How Sunny got started in customer experience
- 03:39 – Defining success in her work
- 05:09 – Advice on using videos and images to bridge the gap with customers
- 07:10 – What content Sunny focuses on
- 08:27 – How knowing your audience leads to better content
- 10:16 – Building a better connection with customers (the first steps)
- 14:01 – Make building better customer connections a team-wide mindset
- 16:30 – Sunny’s views on AI to help build customer connections
- 20:46 – The potential authenticity hazards of generative AI
- 26:12 – Sunny’s favorite tools to connect with customers
- 28:47 – Sunny’s Speed Round answers
- 38:11 – Final take
- 39:21 – Outro
Important links and mentions: