In this episode, Rob Snyder, founder of Waffle and Reframe and Harvard Innovation Labs Fellow, shares his no-nonsense approach to finding product-market fit for early-stage B2B startups. After spending two years in what he calls the "pain cave" without traction, Rob developed four key frameworks that have helped founders grow from zero to over one million in annual recurring revenue.
You’ll learn
- How to define and track product-market fit in practical terms
- Four frameworks to escape the pain cave and build real traction
- How to develop a minimum viable sales process
- What it takes to engage the right early customers
Rob's approach is grounded in experience and focused on results. If you're navigating early-stage growth, this episode offers clear, actionable advice.
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