The Expat Money Show - With Mikkel Thorup

365: The Bukele Effect: Inside El Salvador’s Radical Transformation

18 snips
Aug 13, 2025
El Salvador has witnessed a shocking transformation under President Nayib Bukele, evolving from a nation plagued by gang violence to one of the safest in Latin America. The discussion covers Bukele's inspiring rise and his ambitious six-phase economic plan, including the controversial adoption of Bitcoin as legal tender. Listeners will also discover the vibrant culture, healthcare, and cuisine that define El Salvador, alongside opportunities for residency that appeal to expats. This journey showcases a country's revival and redefined global identity.
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ANECDOTE

From Businessman To Transformative Mayor

  • Nayib Bukele rose from businessman to popular mayor by funding scholarships and launching STEM projects.
  • His mayor success included urban renewal, lighting, surveillance, and international recognition.
ANECDOTE

Birth Of A Political Movement

  • Bukele launched Nueva Ideas after his 2017 expulsion from the FMLN and ran for president under GANA.
  • He won the 2019 election with 53.1% and broke the two-party hold on Salvadoran politics.
INSIGHT

Digital Communication Built Trust

  • Bukele used digital tools and social media to bypass traditional media and communicate directly with citizens.
  • That strategy boosted perceived transparency and sustained approval ratings above 75%.
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