Social selling is the key to engaging with your buyers before they’re interested in talking to sales, before they’re even in the market for your solution. But what’s the key to successful social selling?

Authenticity.

Forget the “algorithm hacks.” Forget engagement for engagement’s sake. Showing up as your authentic self on social is what truly matters because that’s what will help you cut through the noise and form meaningful connections with your audience, and ultimately, your buyers.

When you approach social media with authenticity and add value to each conversation, you can generate an affinity that will bring people back to your thought leadership again and again.

This week on the Winning The Challenger Sale podcast, our guest is someone who excels at building connections and creating repeating engagement on social media. We’re joined by Sam McKenna, the Founder of #samsales Consulting, who discusses how today’s social media platforms are the next great avenues of prospecting in sales and marketing.

Join as we discuss:

• The importance of authenticity when building your brand and presence on social media
• Using content to teach people something and avoiding engagement for engagement’s sake
• How to be part of the conversation—either in the comments or in dark social channels
• Social selling as the key to engaging your buyers before they engage with sales

Be sure to check out Sam’s previous appearance on Winning The Challenger Sale!