Changing the Healthcare System for Chronic Conditions

Wealth aims to change the healthcare system by helping patients with chronic conditions adhere to their necessary behaviors. The traditional approach assumes that providing information to patients will lead to desired actions, but humans are not always rational in their decision-making. Wealth works primarily with Medicaid-eligible populations, focusing on underserved individuals. They use a mobile app to interact with patients and provide extra encouragement. The app incentivizes behavior change through financial rewards, leveraging the principle of loss aversion. By combining behavioral science, Wealth aims to form long-lasting habits and achieve better health outcomes.