ABC Audio announces exclusive podcast advertising partnership with AdvertiseCast. Testing the Shure MVX2U microphone. Discussion on minimum guarantees in podcasting. Preview of upcoming Latino Podcast Listener Report event. Listener feedback on feed swaps and feed drops. Introduction to slash mic check web application. Talk about uploading videos of podcast episodes on YouTube. Insights on podcast ad rates and trends.
Minimum guarantees in podcast advertising deals can have potential risks, such as causing cash flow issues and limiting revenue streams for podcasters.
The upcoming Latino Podcast Listener Report 2023 and the Monetizing Latine Podcasts networking event provide valuable insights and examples for reaching and engaging with the LatinX community through podcast monetization and advertising.
Podcasting is becoming a preferred medium for learning, highlighting its educational potential and the importance of creating valuable and informative content to attract and engage listeners.
ABC Audio has entered into a multi-year advertising partnership with Lipsen's Advertise Cast to further expand its podcasting presence. The strategic partnership aims to fuel growth and offer advertisers a diverse range of podcast options, including ABC News flagship daily news podcast Start Here and the true crime collection. The collaboration will provide podcast advertisers with a combination of host-read and programmatic options seamlessly integrated into ABC Audio's podcasts.
The dangers of relying on minimum guarantees in podcasting
The podcast episode discusses the potential risks associated with minimum guarantees (MGs) in podcast advertising deals. It highlights how overestimated MGs can lead to cash flow issues for companies and reduce the revenue stream for podcasters. The episode offers insights into the importance of financial responsibility and the potential impact on freedom of speech when using MGs. It suggests that podcasters should carefully evaluate the long-term sustainability and profitability of MG deals and consider alternative revenue models.
The Latino Podcast Listener Report 2023 and Monetizing Latine Podcasts event
The episode announces the upcoming Latino Podcast Listener Report 2023, which focuses on podcast monetization and advertising potential for the LatinX consumer. It highlights a networking event called Monetizing Latine Podcasts, which precedes the report's release. The event aims to facilitate meaningful discussions on monetizing podcasts with Latino audiences. The report and networking event provide valuable insights and real-life examples for podcasters interested in reaching and engaging with the LatinX community.
Embracing Podcasting in the Talk Radio Industry
At the BNM Summit, speakers emphasized the importance of repurposing talk radio content for podcasting to expand reach and not negatively impact ratings. They also discussed the significant growth of podcasting, predicting that more people will listen to podcasts than talk radio in the near future. The radio industry is looking at podcasting as a place to find talented individuals and to test their potential before placing them on air. The conference stressed the need for radio stations to embrace podcasting as a tool to grow their brand and monetization.
The Power of Podcasting in Learning and Education
A survey presented at the BNM Summit revealed that podcasts are the most preferred medium for learning something new, with 51% of respondents choosing podcasts over other options such as news, short videos, and social media. This statistic highlights the educational potential of podcasting and its ability to both entertain and educate listeners. It emphasizes the importance of creating podcasts that provide valuable and informative content to attract and engage listeners.
ABC Audio Announces Exclusive Multi-Year Podcast Advertising Partnership with Libsyn’s AdvertiseCast, using the Shure MVX2U on the field, thoughts on Minimum Guarantees in podcasting, The Latino Podcast Listener Report 2023 is coming as is an amazing Pre-report networking event called Monetizing Latine Podcasts! All kinds of cool podcasting tools and workflows, so much feedback on feed swaps and feed drops, my love for Matter, and of the latest geographic and user agents
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