Episode #12 - Why your Facebook ad competition isn't who you think.

Your competitors in the Facebook news feed are glaringly obvious but they probably aren’t who you think.

Do you think Wal-Mart is competing against Amazon with their ads?

Every Facebook ad in the news feed is competing against everyone’s friends and family.

 

People aren’t on Facebook to see your ad or my ad. Ads are an interruption to seeing what their crazy uncle Fred said over the weekend.  Or maybe seeing their grandkids new pictures.

 

You and I are dead last on the priority scale.

 

You don’t have to make your ads better than your competition. You have to make them better than their friends who post.

 

Look through people who are in your ideal audience. See what they are posting about. That is exactly what they want to read and see.

 

Model your ads to conform with those and you’ll have a winner.

 

This episode is all about getting the right message for the right market.

Where to go for help - Join my closed Facebook group - Funnel Strategies for Facebookhttps://www.facebook.com/groups/thefunnelstrategist/