My friend Natalie Daly's email list has never had more than 500 people on it, and she's still made multiple six figures from it. So if you've been blaming your tiny audience for your sales problem, buckle up, because we're about to ruin that excuse for you!

Natalie’s here to break down how to actually convert a small audience, and the short version is: it's not about growing bigger, it's about who you're talking to and how. We got into the "show up for the few" mindset, why trying to be an easy yes matters more than being impressive, the difference between anchoring and activating your email list, and why a beige, forgettable email is worse than an unsubscribe.

TOPICS & TANGENTS

— The "show up for the few" mindset, and how one $500 pop-up offer turned into $65K

— Entitled marketing energy vs. actually making your offer an easy yes

— Why people are so scared of "failing in public"

— My hot take on airing your business diary online

— You're not selling copywriting, you're selling the buttery croissant

— Cold, warm, hot audiences

— Unsubscribes are actually proof you said something

— How Natalie took a client's reels from 300 views to 15K by going deeper

— My LinkedIn AI-bait experiment

— The "write to one person" rule

POINT OF THE STORY

Speak to your all-in buyers. Don't waste your time trying to educate people into being ready — all that does is send the people who are ready today straight to your competitor. Act like they already want it!

Love you, mean it. 🖤

NATALIE LINKS

— Follow Natalie on Instagram

— Tune in to her private podcast, Double Your Demand (A free private podcast that shows you how to make weekly sales your new standard - so you can stop relying on make-or-break launches)

— Her walkout song

BTL LINKS

— All of my website copy resources:

betweenthelinescopy.com/web-copy

— All of my email marketing resources:

betweenthelinescopy.com/email-marketing

— Take my website copywriting course:

betweenthelinescopy.com/sprint

— Sponsor this podcast (or my newsletter!):

betweenthelinescopy.com/sponsorships

— Follow me on Instagram at

instagram.com/btlcopy

OR

instagram.com/capecodcierge

— Subscribe to my marketing newsletter at

www.betweenthelinescopy.com/subscribe

— Subscribe to my ADHD newsletter at

bysarajoelle.substack.com

— Subscribe to my copywriter-only newsletter at

btlcopy.myflodesk.com/open-loop

— Subscribe to my designer-only newsletter at

btlcopy.myflodesk.com/for-designers

— Check out my website at

www.betweenthelinescopy.com

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

Cards on the Table

Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear.

Kelly Potts - Private Pod & 1:1 Marketing Service

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