99% Invisible

99% Undesigned

Nov 25, 2010
The podcast explores how modern life is designed to waste energy and the challenges of conserving energy in a fossil fuel-driven society. It discusses the negative impact of long commutes and inefficient transportation systems, as well as the design of gas pumps to improve customer experience.
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ANECDOTE

Tugboat Metaphor

  • Lisa Margonelli compares older, streamlined coal-powered tugboats to newer, boxy diesel tugboats.
  • Diesel's abundance allows for less efficient designs, prioritizing ease over fuel conservation.
INSIGHT

Systemic Waste

  • The modern world is designed like an inefficient diesel tugboat, wasting energy.
  • Drive-to-qualify mortgages, sprawling suburbs, and discounted large cars incentivize fuel consumption.
INSIGHT

Designed Inefficiency

  • Large, inefficient cars are often cheaper.
  • Cars are designed for peak efficiency at lower speeds than typical highway speeds, further wasting fuel.
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