The Cleobella Story: Creating Jobs, Style, and Sustainability - Angela O’Brien, Founder and Creative Director of Cleobella

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In episode 230 of the Disruptors for GOOD podcast, I had the privilege of speaking with Angela O’Brien, founder and creative director of Cleobella, an ethical fashion brand rooted in global inspiration, artisan partnership, and sustainability.

What began as a dream during a year-long adventure through Southeast Asia in 2006 has grown into a globally recognized brand celebrated for its craftsmanship, transparency, and commitment to empowering women.

In our conversation, Angela shares the remarkable 20-year journey behind Cleobella, the brand’s ethos, and how deep, long-standing artisan partnerships have shaped every collection.

Angela’s early career as a model took her across Europe and Japan, but she always felt called to create rather than be the product. That creative spark led her and her husband Jim on a global backpacking trip that would change everything.

In Bali and India, Angela connected with local artisans whose traditions and techniques would inspire the very foundation of Cleobella.

What started with wrap skirts made from recycled saris and hand-tooled leather bags sold at farmer’s markets in Maui has now evolved into a certified B Corp fashion label, recognized for blending luxury design with slow fashion values.

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