How I Grew My Brand Taymoor Atighetchi, founder of Papier
Mar 21, 2022
51:40
How I Grew My Brand, The Piper Podcast Season 4: Taymoor Atighetchi, founder of Papier on inspiring paper people to fill blank pages
Interviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and brand leaders.
From Pitcher & Piano to Monica Vinader, Piper has been helping to build and support brands for nearly 40 years. In each interview we dig into ‘7, 17, 70’, the three critical stages Piper believes businesses will encounter, whether that be number of employees, sales or sites. These moments are where changes and challenges can be overcome on the path to becoming a brand legend, a business with purpose and vision that makes people’s lives healthier, happier and more fulfilling, while helping them minimise their impact on the environment.