Strategy & Scale with Roger Martin

Roger Martin, a leading strategy thinker and author of 12 books, shares his expertise on scaling businesses. He discusses the importance of defining market scope and the common pitfalls companies face in growth strategies. The conversation covers the need for agility in innovation amidst rapid changes and explores philosophical insights into forecasting the future. Martin also analyzes Amazon’s pricing strategy and emphasizes the critical balance between strategy and execution, pushing for a collaborative organizational approach to enhance business performance.