B2B Mentors 125. Growing Sales in the Trust Recession
Jul 30, 2024
Discover the impact of the 'trust recession' on sales and marketing. Learn how trust deficits can hinder client interactions and strategies to overcome them. The importance of client endorsements and social proof in building credibility comes to light. Gain insights on leveraging success stories to enhance trust and drive sales growth.
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Trust Recession Hurts Sales
- The market faces both a financial recession and a 'trust recession' where buyers are more skeptical.
- Lack of trust directly reduces sales because prospects delay or avoid buying despite awareness.
Awareness Alone Won't Close Deals
- Buyers must both know you and trust you to convert, not just be reachable.
- Trust that you can solve their problem is the key gating factor in B2B deals.
AI Flood Lowers Content Trust
- The AI content explosion increases generic, low-trust content across channels.
- That flood makes genuine, human-driven endorsements more valuable than ever.